Marketing Data Organization (Mis) Definition Pregnant Diagram

Marketing Information System MIS Definition

1. According to Donald Cox together with Robert Good,

“An MIS may live defined every bit a laid of procedures together with methods for the regular, planned collection, analysis, together with presentation of information for role inward making blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing decisions. This of course of education is a footstep beyond logistics systems, which handgrip inventory control, orders, together with and therefore forth.”

This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “How to laid a Marketing Information System,” written past times Donald F. Cox together with Robert E. Good.

2. According to Prof. Mudit Katyani,

“MIS is a planned tactic to produce analysis of mainly iii arrangement requirements viz., people, information, together with technology. It is required at all levels of administration inward executing operational, managerial, together with strategic decisions. Its intention is to pattern the procedures which give a comprehensive study inward a timely manner.”

Prof. Katyani’s definition of MIS gives a wide coverage of its overall concept.

The diagram of Marketing Information System, i.e. MIS is depicted below.

Image credits © Prof. Mudit Katyani.

Now let’s buy the farm along to verbalize over together with empathise the pregnant of MIS.

Meaning of MIS

Marketing Information System, abbreviated every bit MIS, agency to collect, analyze together with provide marketing information to the marketing managers. The marketing managers role this information to bring marketing decisions. MIS is a permanent together with continuous process.

Marketing information includes all facts, estimates, opinions, guidelines, policies together with other data. This information is necessary for taking marketing decisions. This information is collected from both internal together with external sources. It is collected from customers, competitors, fellowship salesmen, regime sources, specialized agencies, together with therefore on.

MIS collects the marketing information from dissimilar sources. This information (data) is analysed. Then, it is supplied to the marketing managers. The marketing managers role this information for taking marketing decisions. MIS likewise evaluates together with stores the information. MIS uses modern engineering for collecting, analyzing, storing together with supplying information.

Read to a greater extent than articles on Marketing Information System (MIS):

1. blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Features of Marketing Information System MIS.
2. blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Components of Marketing Information System MIS.
3. blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Essential requisites of a practiced MIS.
4. blogspot.com//search?q=marketing-marketing-mix-4-ps-of">Distinguish Between MIS together with Marketing Research (MR).

MIS gives many benefits to the company. The involve for MIS is universally accepted. Influenza A virus subtype H5N1 fellowship cannot endure together with succeed without MIS. Therefore, all companies must get got MIS. However, the same MIS cannot live used for all types of companies. Every fellowship must brand its ain MIS. It must non re-create the MIS of other companies.