Limitations Of Marketing Inquiry - Demerits Of Mr

Limitations of Marketing Research

Though blogspot.com//search?q=what-is-marketing-research-meaning">marketing research (MR) has many advantages, it likewise has many limitations or disadvantages.

1. Marketing enquiry studies consumer demeanour in addition to marketing environment. Since these factors proceed on changing, it cannot laissez passer exact information.
2. MR is likewise a social science. So, it cannot laissez passer exact solutions.
3. It cannot hold out an alternative to blogspot.com//search?q=what-is-marketing-research-meaning">decision making. In other words, it cannot supersede conclusion making. It aids inwards decision-making. It tin sack amend the lineament of decisions. However, it cannot guarantee a 100% success.
4. It tin sack trim back the blogspot.com//search?q=what-is-marketing-research-meaning">business risks. However, it cannot totally eliminate all these risks.

The demerits or limitations of marketing enquiry are depicted below.

Imgage credits © Prof. Mudit Katyani.

The limitations or disadvantages of marketing enquiry are equally follows:

1. Marketing enquiry (MR) is a costly affair.
2. It is likewise lengthy in addition to time-consuming.
3. It has a express scope.
4. It has a express practical value.
5. It can't predict consumer behavior.
6. It can't laissez passer 100% accurate results.
7. It provides suggestions in addition to non solutions.
8. Non-availability of qualified in addition to experienced staff affects its quality.
9. It uses a fragmented approach.
10. It tin sack hold out misused.
11. Non-availability of a reliable information affects it.
12. It is resistant to marketing managers.

Now let's verbalize over inwards a higher house listed limitations of marketing research.

1. Costly : Marketing enquiry is a costly affair. It needs a lot of blogspot.com//search?q=what-is-marketing-research-meaning">money to deport diverse marketplace enquiry activities. Huge funds are required to pay salaries, create questionnaires, deport surveys, create reports, etc. It is non a feasible choice for modest businesses. It is suitable solely to large companies who tin sack afford its cost.
2. Time consuming : Marketing enquiry is a lengthy in addition to time-consuming process. This procedure involves many of import steps. All these steps are crucial in addition to non fifty-fifty a unmarried pace tin sack hold out neglected or avoided. In other words, at that topographic point are no short-cuts inwards MR. Generally, it takes at to the lowest degree iii to half-dozen months to solve a marketing problem. Therefore, it cannot hold out used inwards urgent or emergency situations.
3. Limited scope : Marketing enquiry solves many business-related problems. However, it cannot solve all concern problems. It cannot solve problems related to consumer behavior, income in addition to expenditure relationship, etc. Thus, its orbit is limited.
4. Limited practical value : Marketing enquiry is solely an academic exercise. It is mainly based on a hypothetical approach. It gives theoretical solutions. It does non laissez passer realistic solutions to real-life problems. Its solutions expect expert on newspaper exactly are harder to implement inwards a existent sense. Thus, it has a express practical value.
5. Can't predict consumer behavior : Marketing enquiry collects information nearly consumer behavior. However, this information is non accurate because consumer demeanour cannot hold out predicted. It keeps on changing according to the fourth dimension in addition to moods of the consumers. Consumer demeanour is likewise really complex. It is influenced past times social, religious, family, economical in addition to other factors. It is really hard to study these factors.
6. No accurate results : Marketing enquiry is non a physical scientific discipline similar physics, chemistry, biology, etc. It is a social science. It studies consumer demeanour in addition to marketing environment. These factors are really unpredictable. Therefore, it does non laissez passer accurate results. It gives results, exactly it cannot laissez passer 100% right results.
7. Provides suggestions in addition to non solutions : Marketing enquiry provides information to the marketing manager. It guides in addition to advises him. It likewise helps him to solve the marketing problems. However, it does non solve the marketing problem. The marketing managing director solves the marketing problems. So, MR solely provides suggestions. It does non render solutions.
8. Non-availability of technical staff : Marketing enquiry is done past times researchers. The researchers must hold out highly qualified in addition to experienced. They must likewise hold out hard-working, patient in addition to honest. However, inwards India, it is really hard to honour expert researchers. Generally, it is done past times non-experienced in addition to non-technical people. Therefore, MR becomes a costly, time-consuming in addition to unreliable affair. So, its lineament is likewise affected due to non-availability of technical staff.
9. Fragmented approach : Marketing enquiry studies a occupation solely from a item angle. It does non possess got an overall stance into consideration. There are many causes for a marketing problem. It does non study all causes. It solely studies 1 or 2 causes. For example, if at that topographic point is a occupation of falling sales. There are many causes for falling sales; like, piteous quality, high-price, competition, recession, consumer resistance, etc. It volition solely study 2 causes viz; low-quality in addition to high price. It volition non study other causes. So, it is non a reliable one.
10. Can hold out misused : Sometimes, marketing enquiry is misused past times the company. It is used to delay decisions. It is used to back upwards the views of a item individual. It is likewise used to catch mightiness (managerial) inwards the company.
11. Non-availability of reliable data : The lineament of the marketing enquiry study depends on the lineament of the collected data. If the information is complete, up-to-date in addition to reliable, thence the MR study volition likewise hold out reliable. However, inwards India, it is really hard to instruct full, latest in addition to trustworthy data. So, non-availability of a reliable information is likewise its limitation.
12. Resistance of marketing managers : The marketing managers produce non piece of work the suggestions given inwards the marketing enquiry report. Primarily, they experience that these suggestions are non practical. Secondly, they likewise experience that their importance volition instruct less if they piece of work these suggestions. There is a conflict betwixt the marketing managers in addition to the researchers.