Features Of Marketing Data Organization Mis

Features of Marketing Information System MIS

The primary characteristics or features of blogspot.com//search?q=marketing-information-system-mis">Marketing Information System (MIS):

Image credits © Prof. Mudit Katyani.

1. Continuous system : MIS is a permanent as well as continuous organisation of collecting information. It collects data continuously.
2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to attention them accept correct decisions.
3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing as well as supplying information. It likewise uses micro-films for storing information. Therefore, it is really quick as well as accurate.
4. Future-oriented : MIS is future-oriented. It provides data for solving hereafter problems. It is non past-oriented.
5. Used yesteryear all levels : MIS is used yesteryear all 3 blogspot.com//search?q=marketing-information-system-mis">levels of management, i.e. top, middle as well as lower. It is used for making marketing plans, policies as well as strategies. This is used to solve marketing problems as well as to accept wages of draw of piece of occupation organisation opportunities.
6. Sources : MIS collects data from both, internal as well as external sources. For example, data is collected from companionship records, publications, etc.
7. Collects marketing information : MIS collects all types of marketing information. It collects data nearly the consumer competition, marketing environment, authorities policies, etc. It supplies this data to the marketing managers.
8. Helps inwards conclusion making : MIS supplies up-to-date as well as accurate information. It helps marketing managers to accept quick as well as correct decisions.