Objectives Of Marketing Interrogation - Purposes

Objectives of Marketing Research

The principal objective of blogspot.com//search?q=what-is-marketing-research-meaning">marketing research (MR) is to provide data to the marketing manager. The marketing director uses this data to construct marketing determination in addition to to solve marketing problems.

The purposes or objectives of marketing inquiry are listed below.

1. Identify the consumer reply to the company’s product.
2. Know the consumers’ needs in addition to expectations.
3. Seek maximum data well-nigh the consumer, i.e. the know consumers’ income range, their location, buying behavior, etc.
4. Know the nature in addition to extent of contest in addition to likewise the forcefulness in addition to weaknesses of the competitors.
5. Check the reaction of the dealers to the companionship policies.
6. Evaluate the reputation of the companionship inward the market.
7. Identify in addition to solve the marketing problems of the company.
8. Search for novel marketing opportunities.
9. Find out option uses of the existing products.
10. Estimate the toll of marketing of goods in addition to service.
11. Help companionship to innovate novel products inward the marketplace in addition to better its existing products.
12. Assist a companionship to pick out a suitable channel of distribution in addition to examination the effectiveness of this distribution channel.
13. Facilitate companionship to pick out suitable sales advertisement measures in addition to examination the effectiveness of the sales advertisement techniques.
14. Aids the companionship to pick out a suitable media for blogspot.com//search?q=what-is-marketing-research-meaning">advertising in addition to honour out the overall touching on of advertising.
15. Help the marketing director to attain upward one's heed well-nigh the lineament of the product, production modification, packaging, pricing, branding, etc.
16. Provide data to blogspot.com//search?q=what-is-marketing-research-meaning">top degree of management for making objective, policies, plans in addition to strategies.
17. Provide prerequisite data to forecast the marketing budget.
18. Supply up-to-date data well-nigh marketplace trends, demand in addition to furnish position, etc.
19. Forecast the hereafter sales in addition to blogspot.com//search?q=what-is-marketing-research-meaning">business conditions.

Marketing inquiry is rattling useful to government, manufacturers, wholesalers, retailers, consumers in addition to to entire society.