4 Principal Components Of Marketing Data Organization (Mis)

Components of Marketing Information System MIS

blogspot.com//search?q=marketing-information-system-mis">Marketing Information System (MIS) collects, analyses, in addition to supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing in addition to controlling the blogspot.com//search?q=marketing-information-system-mis">marketing activities.

The component subdivision of MIS is to position (find out) what form of information is required past times the marketing managers. It thence collects in addition to analyzes the information. It supplies this information to the marketing managing director at the correct time. MIS collects the information through its subsystems. These subsystems are called components.

The 4 primary components of Marketing Information System (MIS) are:

1. Internal Records,
2. Marketing Intelligence,
3. blogspot.com//search?q=marketing-information-system-mis">Marketing Research (MR), and
4. Marketing Decision Support System.

The basic components of MIS are depicted in addition to explained below.

Image credits © Prof. Mudit Katyani.

1. Internal records : The kickoff cistron of MIS is ‘Internal Record’. Marketing managers instruct lots of information from the internal-records of the company. These records render electrical current information almost sales, costs, inventories, cash flows in addition to work concern human relationship receivable in addition to payable. Many companies hold their computerized internal records. Inside records assist marketing managers to arrive at faster access to reliable information.
2. Marketing intelligence :
   1. The minute cistron of MIS is ‘Marketing Intelligence’. It collects information from external sources. It provides information almost electrical current marketing-environment in addition to changing weather inwards the blogspot.com//search?q=marketing-information-system-mis">market. This information tin hold upwardly easily gathered from external sources like; magazines, blogspot.com//search?q=marketing-information-system-mis">trade journals, commercial press, thence on. This information cannot hold upwardly collected from the Annual Reports of the Trade Association in addition to Chambers of blogspot.com//search?q=marketing-information-system-mis">Commerce, Annual Report of Companies, etc. The salesmen’s study also contains information almost marketplace trends.
   2. The information which is collected from the external sources cannot hold upwardly used directly. It must hold upwardly kickoff evaluated in addition to arranged inwards a proper order. It tin hold upwardly thence used past times the marketing managing director for taking decisions in addition to making policies almost marketing.
   3. So, marketing word is an of import cistron of MIS.
3. Marketing research : The 3rd of import cistron of MIS is ‘Marketing Research’. MR is conducted to solve specific marketing problems of the company. It collects information almost the problem. This information is tabulated, analyzed in addition to conclusions are drawn. Then the recommendations are given for solving the problem. Marketing interrogation also provides information to the marketing managers. However, this information is specific information. It tin hold upwardly used entirely for a item purpose. MIS in addition to MR are non substitutes of each other. The orbit of MIS is real wide. It includes ‘MR’. However, the orbit of MR is real narrow.
4. Marketing conclusion back upwardly system : The 4th cistron of MIS is ‘Marketing Decision Support System’. These are the tools which assist the marketing managers to analyze information in addition to to lead hold improve marketing decisions. They include hardware, i.e. figurer in addition to software programs. Computer helps the marketing managing director to analyze the marketing information. It also helps them to lead hold improve decisions. In fact, today marketing managers cannot function without computers. There are many software programs, which assist the marketing managing director to create marketplace segmentation, cost fixing, blogspot.com//search?q=marketing-information-system-mis">advertising budgets, etc.