Essential Requisites Of A Proficient Mis

Essential Requisites of a Good MIS

The next icon depicts the viii essential requisites of a adept blogspot.com//search?q=marketing-information-system-mis">MIS.

Image credits © Prof. Mudit Katyani.

The essentials of a adept Marketing Information System (MIS) is listed below:

1. MIS must endure unified too centralized.
2. It must facilitate blogspot.com//search?q=marketing-information-system-mis">decision making.
3. It must provide quick too accurate information.
4. It must endure economical.
5. It must endure selective.
6. It must endure time to come oriented.
7. It must provide information regularly.
8. It must work novel techniques.

Now let's speak over too uncovering out, “How a adept MIS must be?”

1. Unified too centralized : MIS must endure unified too centralized. It collects too stores dissimilar blogspot.com//search?q=marketing-information-system-mis">types of market information. All of this information must endure unified too centralized. That is, all the blogspot.com//search?q=marketing-information-system-mis">marketing information must endure brought together (unified) too kept at i fundamental house (centralized). So, it must endure at the central-office. This volition trial inwards tardily access too quick reference. The managers volition endure able to uncovering all the required information at i place.
2. Facilitate conclusion making : MIS must facilitate conclusion making. That is, it must guide the marketing managers inwards conclusion making. It must provide required information to the managers to help inwards taking decisions. This information must endure of a adept quality. That is, it must endure relevant, reliable, too up-to-date. This volition trial inwards an accurate decision-making process. So, it must non exclusively endure a information bank. It must play a positive role inwards the decision-making process.
3. Quick too accurate information : MIS must provide quick too accurate information. Today, managers lead maintain to lead maintain quick-decisions because the marketing is moving real fast. If they don't lead maintain quickest decisions, thence they volition lose many marketing opportunities. Therefore, it must provide quick information to the managers. This information must besides endure accurate, regular too continuous. It must endure a user-oriented one. It must collect, classify, verify, shop too provide information apace too accurately.
4. Economical : MIS must endure economical. That is, it must non endure real costly. The expenditure on it must endure minimum. It must non hand off its value. It must give maximum benefits to the fellowship at a minimum cost. It volition endure economical exclusively if it is selective. It must endure item inwards collecting, analyzing, storing too supplying information. It must work a minimum release of employees inwards its operation. It must endure economical because it is non straight productive. It is a service too back upwardly function.
5. Selective : MIS must endure selective. That is, it must non collect all the marketplace information. It must exclusively collect relevant information. It must collect information, which is real essential too useful for conclusion making. If it is non selective in that location volition endure a waste matter of time, energy, storage infinite too blogspot.com//search?q=marketing-information-system-mis">money.
6. Future oriented : MIS must endure frontwards looking i.e. future-oriented. It must non endure a past-oriented one. It must give to a greater extent than importance to future-oriented information. It must provide information for solving problems, which may come upwardly up inwards the future. The fellowship volition endure successful if their marketing managers are future-oriented. The marketing managers tin give the sack endure thence exclusively if the MIS is besides time to come oriented.
7. Supply information regularly : MIS must provide information regularly. The blogspot.com//search?q=marketing-information-system-mis">business environs is changing constantly. So, the marketing managers lead maintain to lead maintain marketing decisions continuously. Therefore, they involve a regular too continuous menses of marketplace information. This information must endure provided past times MIS. So, it must provide information regularly to the marketing managers.
8. Use novel techniques : MIS must work novel techniques for collecting, analyzing, storing too supplying information. It must work computers too micro-films. It must work novel communication techniques. It must besides brand the work of the Internet too latest software programs. These newer techniques volition increase the efficiency too accuracy of MIS. MIS volition besides larn to a greater extent than economical past times using novel techniques.