Distinguish Betwixt Mis Too Marketing Enquiry (Mr)

Distinguish Between MIS as well as Marketing Research (MR)

Following ikon depicts the 10 primary points which are used to brand a comparing or distinction betwixt blogspot.com//search?q=marketing-information-system-mis">MIS as well as blogspot.com//search?q=marketing-information-system-mis">Marketing Research (MR).

Image credits © Prof. Mudit Katyani.

Difference betwixt MIS vs MR is based on the next 10 points:

1. Meaning of MIS as well as MR.
2. Their basic or primary purpose.
3. Wide or narrow scope.
4. General or specific nature.
5. Number of reports provided.
6. Future or by orientation.
7. Frequency of information collection.
8. Number of problems to solve.
9. Continuous or non-continuous operational method.
10. Based on usage of computers or not.

Now let's distinguish MIS as well as Marketing Research (MR) on inward a higher house points.

1. Meaning :
   1. MIS agency to collect, analyze as well as furnish relevant marketing information to the marketing managers. The marketing managers usage this information for taking effective marketing decisions. It is a permanent as well as continuous process.
   2. Marketing Research (MR) is a systematic procedure of collecting as well as analyzing information to solve a specific marketing problem.
2. Purpose :
   1. The primary purpose of MIS is to provide relevant information to marketing managers as well as enable them to brand effective marketing decisions.
   2. However, the primary purpose of Marketing Research (MR) is to solve a specific marketing problem.
3. Scope :
   1. The reach of MIS is wide. Marketing Research (MR) is 1 of its component. It is non only used to solve problems but too helps to preclude problems inward the future.
   2. The reach of Marketing Research (MR) is narrow. It is 1 pocket-sized purpose of MIS. It solves a specific introduce marketing problem.
4. Nature :
   1. MIS is to a greater extent than nonspecific or full general inward nature. It tin solve many types of marketing problems.
   2. Marketing Research (MR) is to a greater extent than specific or item inward nature. At 1 time, it tin only solve a unmarried type of marketing problem.
5. Reports :
   1. MIS gives 4 types of blogspot.com//search?q=marketing-information-system-mis">reports namely, plan-reports, periodic-reports, triggered-reports as well as need reports.
   2. Marketing Research (MR) provides only 1 written report called equally ‘MR Report.’
6. Orientation :
   1. Orientation of MIS is to a greater extent than future-oriented when compared to MR.
   2. However, the orientation of Marketing Research (MR) is to a greater extent than by as well as introduce 1 when compared to MIS. It concentrates to a greater extent than on before as well as latest information. It uses this information to solve a electrical flow marketing problem.
7. Problems :
   1. MIS deals alongside as well as attempts to solve many unlike marketing problems at 1 time. For this, it collects, stores, analyze as well as furnish relevant marketplace position information to the marketing managers.
   2. Marketing Research (MR) only deals alongside a unmarried marketing occupation at 1 time. It doesn't solve multiple marketing problems simultaneously.
8. Data :
   1. In MIS, the information is collected to a greater extent than frequently, commonly most daily. This is a must for every company.
   2. In Marketing Research (MR), the information is non collected equally oftentimes equally MIS. It is collected on a required basis.
9. Operation :
   1. MIS is a permanent as well as continuous system. Here, the inflow of marketplace position information never stops. Data is constantly collected as well as stored for farther analysis. It is properly analyzed, studied as well as well-organized before supplying to the marketing managers. MIS has a starting but no ending point.
   2. Marketing Research (MR) is non a continuous system. Here, information is collected only when a companionship faces a specific marketing problem. It has a starting as well as ending point.
10. Computers :
    1. MIS is heavily based on the usage of computers. Here, computing technologies are widely used to relaxation as well as facilitate information collection, its storage, analysis, retrieval as well as furnish of relevant information to marketing managers of the company.
    2. Unlike MIS, Marketing Research (MR) hardly makes usage of computers. It uses computers only for analyzing merely about information as well as is non exclusively based on computing technologies.