Principles of Good Layout
The twelve features, qualities, or principles of practiced layout are every bit follows:
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Image Credits © Manoj Patil.
- Focus on dominant element.
- Unity of all advertizing parts.
- Good usage of contrast.
- Right residual of elements.
- Maintain proportion of space.
- Follow the oculus movement.
- Simple too uncomplicated layout.
- Ease of readability.
- Use of whitespace.
- Clarity of advertizing message.
- Good advertizing atmosphere.
- First impression.
Now let's utter over each quality, characteristic or regulation of a practiced layout.
1. Focus on dominant element
Good layouts convey a starting point. It is called dominant element. This chemical cistron is the most of import usage of the blogspot.com//search?q=5-ms-of-advertising-advertising">advertisement. It may live on the headline, the illustration, the trunk copy, etc. The copywriter has to create upwardly one's heed which usage is the dominant part. Normally, in that location is entirely 1 dominant chemical cistron inward the ad. The dominant chemical cistron must live on large. It must convey a vivid colour. It must expect improve than the other parts of the ad. The consumer must larn attracted towards the dominant usage of the ad.
2. Unity of all advertizing parts
The promotion consists of many parts. All parts of the advertizing convey a relation with each other. All these parts must convey 1 objective. The objective must live on to inform the consumer close the production too to persuade them to buy the product. So, all parts of the advertizing must operate together. They must non operate against each other. There must live on unity with all the parts of the ad. If unity is maintained, thus the combined upshot volition also live on good. We tin convey unity past times keeping proper infinite betwixt words too lines. We tin also usage the same fashion of printing.
3. Good usage of contrast
Contrast agency to usage reverse colours, similar dark too white, etc. Contrasted ads stand upwardly out because they appear different. For e.g. If all the ads inward a magazine are inward color too if 1 advertizing is inward dark too white. Then the dark too white advertizing volition stand upwardly out inward contrast. We tin also usage contrast for unlike parts of the ad. So that each usage of advertizing stand upwardly out inward contrast. We tin also usage contrast for a dominant usage of the ad.
4. Right residual of elements
The promotion must convey a correct balance. Balance agency the human relationship betwixt right-hand side too left-hand side of the ad.
There are 2 types of balance:
- Formal balance: Here, the words too pictures on the correct side are equal to the words too images on the left-hand side of the ad. So, the right-hand side too the left side matches each other inward size, shape too colour. They are placed just on the reverse side of each other. Such a residual is called a formal balance.
- Informal balance: Here, each usage of the advertizing is placed on the page at random. There is no residual betwixt right-hand side too left-hand side. But, every bit a whole the advertizing looks balanced. Informal residual is quite hard to achieve. It requires to a greater extent than imagination too a high degree of creative skill. It looks improve than the formal balance.
5. Maintain proportion of space
The promotion must maintain proportion. The entire infinite must larn divided with the unlike parts of the ad. The sectionalisation must non live on equal. If all the parts convey same space, thus the advertizing volition non expect good. More infinite must live on provided to the dominant (important) usage of the ad. Less infinite must live on given to the less of import parts.
6. Follow the oculus movement
The promotion must live on prepared to comprehend the motility of the eye. The motility of the oculus is from left to right. Influenza A virus subtype H5N1 somebody kickoff looks upwardly thus he looks down. So, the advertising sentiment must displace from left to correct too from overstep to bottom.
The advertiser tin command the oculus motility past times using the next points:
- Gaze movement: According to research, a person's eyes volition follow other eyes. That is, if many people are looking inward 1 direction, thus a novel somebody volition also expect inward that direction. Such behavior is natural. So the readers volition also follow the gaze of the people, animals too birds appearing or presented inward the ad.
- Size: Generally, large size parts attract people. So the primary usage of the advertizing must also live on large.
- Pointing devices such every bit hands, fingers, arrows, etc., are used to attract the attending of the reader.
- Cartoons too comic pictures are also used to grab the attending of the readers.
7. Simple too uncomplicated layout
The layout must live on simple. It must convey really few elements inward it. The lesser the elements, the stronger volition live on the touching on (impression). Too many parts of the advertizing volition larn inward useless. So the advertizing must convey many empty spaces. It must non expect really crowded too complicated.
8. Ease of readability
The reader must live on able to read the promotion easily too quickly. The words inward the advertizing must non live on pocket-size sized. Avoid using working capital missive of the alphabet letters for total paragraphs. Only meaning words or sentences must live on written inward working capital missive of the alphabet letters.
9. Use of whitespace
The promotion must non appear stuffed too crowded. There must live on plenty white (blank) infinite to larn inward expect uncluttered too pleasing. White infinite volition attract the attending of the reader past times making the advertizing expect rich too classy.
10. Clarity of advertizing message
The promotion must live on really clear close its objective. The reader must easily sympathise the advertizing message. He must non live on confused to grasp the key message of the ad. He must also non convey whatever doubts close the ad.
11. Good advertizing atmosphere
The atmosphere surrounding the promotion must non live on ignored or overlooked. The surrounding of an advertizing is also essential to brand the advertizing appear attractive too pleasing. Influenza A virus subtype H5N1 shabby background or atmosphere makes fifty-fifty an attention-grabbing advertizing less appealing.
12. First impression
The kickoff impression is the best impression. If the touching on of the kickoff impression is good, thus the reader volition read the total advertizing message too react positively. He may wishing to buy a production or endeavour a service. However, if the kickoff impression fails to create a practiced impression, thus the reader won't read the total advertizing message. He may non scream upwardly too lose involvement inward the advertised production or service. In such a case, sales won't locomote on too the promotion volition neglect to scope its goal.
Therefore, the copywriter must brand the kickoff impression of the advertizing impactful. Influenza A virus subtype H5N1 positive touching on tin live on achieved past times using a catchy slogan, attractive colours, lots of white space, practiced illustration, thus on.
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