Explain The Characteristics Of Marketing Audit

Explain the Characteristics of Marketing Audit

The 8 of import characteristics of blogspot.com//search?q=what-is-marketing-audit-definition-and">marketing audit are depicted below.

The salient features or characteristics of marketing audit are equally follows:

1. Marketing audit is a comprehensive written report of all marketing activities.
2. It is a systematic-process that follows a step-by-step procedure.
3. It is a periodic activity in addition to must hold out conducted regularly.
4. It is conducted past times an independent someone who is non from company.
5. It is a critical review of marketing activities of company.
6. It is an evaluation of marketing activities of company.
7. It finds out marketing opportunities in addition to weaknesses of company.
8. It is a preventative in addition to curative marketing medicine.

Now let's briefly hash out or explicate each characteristic of marketing audit.

1. Comprehensive study

Marketing audit is a comprehensive or consummate written report of all the marketing activities of company. It studies the marketing environment, marketing objective, marketing plans, policies in addition to strategies, etc.

2. Systematic process

Marketing audit is a systematic process. It follows a step-by-step procedure.

1. It studies marketing environment.
2. It studies the internal marketing system.
3. It examines the marketing activities.
4. It finds out the problems.
5. It makes an activeness innovation to take away the problems.

The principal aim of marketing audit is to ameliorate the effectiveness of marketing.

3. Periodic activity

A companionship must blogspot.com//search?q=what-is-marketing-audit-definition-and">conduct a marketing audit regularly or periodically. It must comport the marketing audit fifty-fifty if it has no problems. This is because it helps the companionship to analyze the postal service functioning in addition to to brand hereafter marketing strategies.

A companionship must non comport a marketing audit entirely if it has problems or when it suffers a loss. It must hold out a compulsory in addition to non an optional activity.

Marketing audit is similar a postmortem of failure.

4. Independently conducted

Marketing audit is independent. That is, it is conducted past times an autonomous person. It is non conducted past times a someone who is working inward the marketing department. Mostly, it is conducted past times an exterior agency.

5. Critical review of marketing activities

Marketing audit is a critical review of marketing activities of the company. It finds out the defects, deficiencies, problems in addition to weakness inward company's marketing activities. It besides gives suggestions nearly how to take away these defects or deficiencies.

6. Evaluates marketing activities

Marketing audit is an explanation or evaluation of marketing activities of company. It evaluates company's objective, plans, policies, programs, etc.

7. Finds out opportunities in addition to weaknesses

Marketing audit finds out the marketing opportunities in addition to weakness of the company. It helps the companionship to possess got payoff of the blogspot.com/">marketing objectives. It besides helps the companionship to take away all its weakness.

8. Preventative in addition to curative marketing medicine

Marketing audit is a preventative in addition to curative marketing medicine. It prevents marketing problems. It besides cures (solves) marketing problems.