Branches / Areas / Scope of Marketing Research
The reach of blogspot.com//search?q=what-is-marketing-research-meaning">marketing research is rattling broad too comprehensive. It includes
1. Product Research
Product way the goods too services which are sold to the consumers. It includes consumer products too industrial products. Product query studies the private product. It studies the making too marketing of the product. It studies the colour, size, shape, quality, packaging, build hollo too toll of the product. It too deals alongside production modification, production innovation, production life cycle, etc. The production is modified (changed) equally per the needs too wants of the consumers. Therefore, the production volition non neglect inwards the market.
2. Consumer Research
Consumer is the somebody who purchases the goods too services. The consumer is the manlike somebody monarch inwards the market. Consumer query studies consumer behaviour. It studies the consumers needs, wants, likes, dislikes, attitude, age, sex, income, location; buying motives, etc. This information is used to accept decisions well-nigh the product, its price, house too promotion.
3. Packaging Research
Packaging query is a constituent of production research. It studies the bundle of the product. It improves the character of the package. It makes the bundle to a greater extent than attractive. It makes the bundle to a greater extent than convenient for the consumers. It reduces the cost of packaging. It selects a suitable method for packaging. It too selects suitable packaging material.
4. Pricing Research
Pricing Research studies the pricing of the product. It selects a suitable method of pricing. It fixes the toll for the product. It compares the companies toll alongside the competitor's price. It too fixes the discount too committee which are given to middlemen. It studies the marketplace toll trends. It too studies the hereafter toll trends.
5. Advertising Research
blogspot.com//search?q=what-is-marketing-research-meaning">Advertising query studies the advertising of the product. It fixes the advertising objectives. It too fixes the advertising budget. It decides well-nigh the advertising message, layout, copy, slogan, headline, etc. It selects a suitable media for advertising. It too evaluates the effectiveness of advertising too other sales advertisement techniques.
6. Sales Research
Sales query studies the selling activities of the company. It studies the sales outlets, sales territories, sales forecasting, sales trends, sales methods, effectiveness of the sales force, etc.
7. Distribution Research
Distribution query studies the channels of distribution. It selects a suitable channel for the product. It fixes the channel objectives. It identifies the channel functions similar storage, grading, etc. It evaluates the competitor's channel.
8. Policy Research
Policy query studies the company's policies. It evaluates the effectiveness of the marketing policies, sales policies, distribution policies, pricing policies, inventory policies, etc. Necessary changes, if any, are made inwards these policies.
9. International Marketing Research
International marketing query studies the unusual market. It collects information well-nigh consumers from unusual countries. It collects information well-nigh the economical too political province of affairs of dissimilar countries. It too collects information well-nigh the unusual competitors. This information is rattling useful for the exporters.
10. Motivation Research
blogspot.com//search?q=what-is-marketing-research-meaning">Motivation query studies consumers' buying motives. It studies those factors that motivate consumers to purchase a product. It mainly finds out, Why the consumers purchase the product? It too finds out the causes of consumer deportment inwards the market.
11. Market Research
Market query studies the markets, marketplace competition, marketplace trends, etc. It too does sales forecasting. It estimates the demand for novel products. It fixes the sales territories too sales quotas.
12. Media Research
Media query studies diverse advertising media. The dissimilar advertising media are television set (TV), radio, newspapers, magazines, the internet, etc. Media query studies the merits too demerits of each media. It selects a suitable media for advertising. It does media planning. It too studies media cost. It helps inwards sales advertisement too to avoid wastage inwards advertising.
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