Difference Between Marketing Problem Vs Marketing Research Problem
Following icon highlights 8 of import points used to distinguish betwixt blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing occupation vs blogspot.com//search?q=marketing-marketing-mix-4-ps-of">marketing research (MR) problem.
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Image credits © Prof. Mudit Katyani.
Difference betwixt marketing occupation together with marketing enquiry occupation is based on the next 8 points:
- Meaning of marketing occupation together with marketing enquiry problem.
- Wide together with narrow scope.
- Who tin solve the problem?
- What problems they include?
- Availability of information together with its relation to their studies.
- Cost together with time-consumption.
- Whether the occupation is of serious nature or not?
- Their interrelationship.
Now let's differentiate marketing occupation together with marketing enquiry problem.
- Meaning :
- Any occupation related to marketing of goods, together with service is called a marketing problem.
- A marketing enquiry occupation is the 1 which is selected for a detailed study.
- Scope :
- The reach of a marketing occupation is really wide. It includes all the marketing activities.
- The reach of a marketing enquiry occupation is narrow. It exclusively includes the occupation nether study.
- Solved by :
- Marketing occupation tin last solved past times the regular staff or employees of the company.
- Marketing enquiry occupation tin exclusively last solved past times qualified together with trained staff.
- Problems about :
- Marketing occupation includes problems about; the product, price, house together with promotion.
- Marketing enquiry occupation includes problems most conducting enquiry i.e. selecting a sample, selecting a method of a survey, etc.
- Data :
- Marketing occupation tin last studied fifty-fifty if information is non available.
- Marketing enquiry occupation cannot last studied if proper information is non available.
- Cost together with time :
- Study of a marketing occupation is non costly together with time-consuming.
- Study of a marketing enquiry occupation is costly together with time-consuming.
- Seriousness :
- All marketing problems are non serious. Some problems are temporary together with other problems tin last solved easily.
- All marketing enquiry problems are serious. These must last solved apace else the fellowship volition endure a loss.
- Interrelationship :
- All marketing problems are non marketing enquiry problems.
- All marketing enquiry problems are marketing problems.
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