Meaning of Departmental Store ↓
A departmental store is a large retail trading organization. It has several departments, which are classified in addition to organized accordingly. Departments are made equally per dissimilar types of goods to hold upwards sold. For example, private departments are established for selling packed nutrient goods, groceries, garments, stationery, cutlery, cosmetics, medicines, computes, sports, furniture, etc., in addition to then that consumers tin buy all basic identify requirements nether 1 roof. It provides them maximum shopping convenience in addition to therefore, likewise called equally 'Universal Providers' or 'One location shopping'. The concept of a departmental store showtime originated inward France.
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All departments are run nether the same ownership, administration in addition to control. Each subdivision is an independent unit of measurement equally far equally a sale of whatever specific production in addition to its varieties are concerned. The primary aim of every departmental store is to provide in addition to fulfill all requirements of their customers at 1 identify along alongside comforts in addition to facilities which a minor scale retailer cannot provide. Here all goods which are available nether 1 roof are sold on a cash basis.
Characteristics / Features of Departmental Store ↓
Following are the primary features or characteristics of a Departmental Store :-
1. Departmental Store is located inward the centre of a city
The departmental store is normally located inward the key expanse of a large city. Location in addition to premises are the 2 well-nigh of import aspects for it. The departmental store is mostly situated at that identify where a maximum set out of people comes for shopping.
2. Departmental Store offers a broad diverseness of goods
A departmental store non exclusively offers a broad diverseness of goods in addition to merely likewise provides a huge make of designs, colours in addition to styles that adapt private demands of consumers.
3. Departmental Store agency shopping nether 1 roof
The primary sentiment behind a departmental store is to render all basic requirements nether 1 roof. It acts equally a supplier of a large diverseness of character goods in addition to services. Thus, departmental store provides maximum shopping convenience to its customers.
4. Departmental Store offers character goods in addition to services
The motto of every departmental store is to provide high character goods in addition to homecoming professional person services to their customers. It ever keeps a huge stock of fresh goods which highlight latest fashions in addition to trends followed yesteryear dissimilar manufacturers.
5. Departmental Store has a unmarried management
Various sections of the departmental store function independently. However, they all are nether lead command of a unmarried management. Buying, supervision, accounting, advertising in addition to external communications are handled straight yesteryear the key administration of a departmental store.
6. Departmental Store ever attracts customers
Departmental stores accept attractive interior ornamentation in addition to window display. They pass heavily on sales promotion. This is done through the advertising, discounts, particular seasonal offers, gift schemes, festival offer, etc.
7. Departmental Store fulfil needs of well-nigh families
Departmental store mainly satisfies needs of the rich in addition to higher middle degree grouping of the society. More attending is given to quality, choice, convenience in addition to service rendered to the customer.
8. Departmental Store renders goodness client service
Departmental stores offering efficient client services such equally inspection of goods, actual demonstration of goods, convenient packages, provision for refreshment, reading rooms, domicile delivery, parking facility, etc.
9. Departmental Store operates yesteryear appointing experts
The departmental store conducts its describe of piece of occupation concern on a real large scale in addition to generates goodness lucre revenues. It tin easily afford to appoint experts for purchasing, advertising, recruitment, supervision, etc., in addition to keeps operating smoothly.
10. Departmental Store sells goods exclusively on cash basis
A departmental store sells goods exclusively on a cash basis. Generally, credit facilities are non offered to customers to avoid the opportunity of bad debts.
11. Departmental Store has a high operational cost
Departmental stores accept to incur high expenses yesteryear way of rent, advertising, provisions of conveniences in addition to facilities to its customers. Thus, costs of functioning are high.
12. Departmental Store diffuses the opportunity of loss
The losses made yesteryear 1 subdivision of a departmental store tin hold upwards compensated yesteryear profits earned yesteryear other departments.
Thus, the opportunity of loss is diffused in addition to hence reduced.
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